The difference in one table
| RICOH360 Tours | Highbuilt | |
|---|---|---|
| Who does the work | You, on site, with a THETA camera | Our team, from the listing |
| Output | 360 photo tour, floor plan from the tour | Walkable 3D tour, day and night, dollhouse |
| Moving around | From one 360 spot to the next | Freely, room to room |
| Building and area | Not offered | Floors, view, sun hours, walking times |
| Pricing | Free plan; Pro $39/month, Business $59/month (billed yearly); floor plans $20 | $100 first tour, then $599/month for 5 |
Read on RICOH360's pricing page on 3 November 2026.
Where RICOH360 Tours wins
- Price. Unlimited 360 tours for less than the cost of one Highbuilt tour a month, if you own a THETA.
- Speed. Shoot in the morning, publish the same day.
- Real photos of every room.
Where Highbuilt wins
- No visit and no camera. We start from the photos already in the listing.
- A real 3D walk, not jumps between 360 photos, plus a dollhouse view of the whole flat.
- The building and the street for buyers who have never been to Bangkok.
Honest limits of Highbuilt
- More expensive per tour than shooting 360 photos yourself.
- A reconstruction, not a photo: every tour says so.
- About 24 hours per tour.
Which one should you choose?
- You visit every unit and want the cheapest tour → RICOH360 Tours.
- The unit is out of reach, or the buyer is abroad and needs the area too → Highbuilt.
More comparisons: Kuula vs CloudPano vs Highbuilt, Highbuilt vs Realsee, 13 virtual tour options compared.
How we compared
Plans, prices and the capture method come from RICOH360's own tours and pricing pages, read on 3 November 2026. The monthly-billing price was not shown, so we quote the yearly-billing price. We run Highbuilt.
FAQ
Do I need a RICOH THETA for RICOH360 Tours?
The workflow is built around the THETA camera and its phone app, one shot per room.
Is a 360 tour the same as a 3D tour?
No. A 360 tour lets you look around from fixed spots and jump between them. A 3D tour is a model of the flat you can move through and see from above.
Can I use both?
Yes. Shoot the units you visit with a 360 camera and send us the ones nobody can reach.
